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Introducing The Free Freelancer 2.0

Summer 21 Class in Session. Next Class Starting January 2022

This coaching program will help you create the foundation of knowledge, skills, and marketing assets to build a highly paid, location independent freelance or coaching business.

Why This Is Different

The Most Community, Accountability, and One-on-One Support Out There

I designed this program to help you see some immediate results (good for your motivation) AND be ready for long term growth.

 

Because almost everything happens live and within a group of peers you'll take action and make more progress than ever. 


You are going to be growing in 3 ways:

Knowledge

Skills

Marketing Assets

You need all 3.


If you only build your knowledge you'll be like so many people that waste money on video courses and never get results.


Knowledge DOES NOT equal results.


You must also build some critical skills. After teaching business and marketing for over a decade (I'm older than I look!), I've concluded that marketing is the #1 skill we should focus on.


If you're reading this, you are likely an NF personality type which tells me you're likely to spend plenty of time on delivering your service and caring about your clients...it's the marketing you'll naturally put off or avoid.


So in terms of skills, we will be focusing a lot on copywriting, creating a sales process, and essential aspects of digital marketing. These are valuable skills and they are also quite expensive to hire for.


As I copywriter, in just my second year, I was charging $125+ an hour. When starting out you need a lot of copy, so it's critical you develop a basic ability or at the least, understand copy enough to be able to judge if the copywriter you hire knows what they're doing.


Third, you're going to build your key marketing assets. This includes things like your website, an initial email sequence for potential clients, and an irresistible package.


Without these finished assets, all the knowledge and skills in the world aren't going to get you a single client.


Yet, just having these assets, like if I gave you some cookie cutter template 1000 other people were using, wouldn't equip you for long term success.


You'd fool a few people with your "I'm a certified life coach who will help you live your best life" website...but you're not going to go far. For your marketing assets to truly be assets, YOU must have the knowledge and skills required to create them.


We'll be doing all this together inside The Free Freelancer 2.0.

Confidence Coach-Kelly Parker

Kelly Parker

Confidence Coach

Having the support of the group and Dan has given me the confidence and courage to just carry on. Dan understood me and it was great to have somebody who is also an ENFP who understands why we can’t just always get things done. I’m now at the position where I’m really excited about the future and I think for the first time I have a clear goal, I know where I’m going, and I finally feel like I’m on the right path! 

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Craig Deuchar

Voice and Presence Coach

It’s not just about what Dan coaches, it’s also about how he coaches. You’ll find he’s empathic, particularly in the times when you’re struggling.


He can be very direct when he needs to be, without being overpowering. 


Also he creates this environment in the group that actually makes it fun. 

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Nathan To

Copywriter & Consultant

With an awesome mix of tough love, humour, empathy and Canadian kindness, Dan really helped me refocus and simplify my plan.He has made a huge impact on building my confidence, building my self-awareness, put my old unhelpful mindsets out and showing me what healthier mindsets best positioned me for long-term success.

AS SEEN IN:

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What You’ll Take Away

You’ll learn the best of the best that allowed me to build my own freelance writing and coaching business to over $100 an hour within 16 and 3 months respectively…all while being 100% location independent.

Knowledge

  • How to develop and refine your self knowledge so you can focus on the right things
  • How to apply the 70% rule for making decisions and moving forward
  • Learn The Values Mindset for skyrocketing your freelance income
  • Essential business lessons to help you make better decisions on how and where to invest your time and money
  • Branding 101: How NOT to spend your money during your first year in business.
  • Taxes for location independent freelancers (including some ideas for lowering them)
  • How to consistently raise your rates and keep charging more (so you reach the $100+ per hour range)
  • How to deal with difficult clients and uncomfortable conversations around money
  • Learn the preferred marketing strategies for artists and creators
  • The difference between the most enjoyable (and profitable) clients, and the types of clients most new freelancers end up working with
  • How to prevent feast and famine and maintain a steady stream of business

Skills

  • Become a sales superstar (even if you hate confrontation, or vomit at the idea of cold calling)
  • Build your confidence in sales situations and discussion money
  • Learn how to design your days and weeks for maximum effectiveness while still enjoying, heck, even loving life.

Assets

While you’re in the program, riding waves of group energy and accountability, and with the support of myself and other members, you’ll develop:


  • A marketing strategy and assets designed around you and your personality
  • Design your perfect proposal to wow clients and maximize your income (this is the same proposal format I've used to close $10,000 deals)
  • A clear packaged service that delivers tremendous value to your clients while minimizing the amount of procrastination and admin work you get stuck with. 
  • You’ll have all the components to create a professional and marketing focused website. 
  • World class copy for your website and other marketing materials (I specialized in writing copy for coaches and service providers). 
  • Your own automated sales funnel to turn website visitors into paying clients.
  • A bio and about page for your website that tells your story and connects your personality and experience to the people you serve. 

Training Details

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What's Included

  • 12 Live Training Calls
  • 12 Group Coaching Calls
  • Personal Review, Feedback, and Advice For Writing your Copy, Creating Your Packaged Offer, and Building Your Automated Sales Funnel
  • Be Matched Up With a 3 Person Accountability Group
  • Lifetime Access To All The Training
  • Plug and Play Templates
  • One-on-One Mentorship via Office Hours
  • A Huge Amount of Bonuses, Including Life Design In Action

Week One – Building Your Business Around Your Personality, Strengths, and Lifestyle Desires

  • Create a clear, simple, and easy to follow business plan built on your personality and natural tendencies… in other words, something you won’t change or procrastinate!

  • How telling my clients I would “no longer edit or provide revisions” doubled my hourly income

  • Essential rules for sticking with and growing a business as an xNFP
  • Week Two – Discovering The Marketing Strategy Best Suited For Your Personality

  • Imagine spending your time doing work you enjoy that actually energizes you?

  • Now imagine that time and work leading to new leads and clients on a consistent basis

  • Build your marketing machine and grow your business around your own natural strengths
  • Week Three – Copywriting Crash Course

  • Learn to move people, and wallets, with your words
  • Feel confident expressing your ideas and marketing yourself
  • Elevate your writing to the top 4% of entrepreneurs
  • Week Four – Creating Your Signature Offer and Packaging Your Services

  • Create your own Sandy Beach Offer to earn more per hour while delivering more value to your clients

  • Simplify your process and stop overthinking by creating a signature offer

  • Launch your business, or step things up a level, with a one-time promotion around a special package
  • Week Five - Creating Five Figure Proposals

  • I'll also provide you with numerous real world examples of proposals that have landed 5 figure clients

  • Get your own plug and play templates to use in your own business.
  • Week Six – Designing Your Sales Process

    • Create a roadmap for turning interested people into happy clients. 

    • Eliminate the guesswork and add clarity to your sales process...knowing exactly how to speak with new prospects

    Weeks Seven and Eight – Creating Your Website and Simple Sales Funnel

  • A complete, no holds barred, step-by-step guide to creating a website and sales funnel that will generate business while you sleep

  • Apply the 80/20 rule to create the most effective site in the least amount of time

  • I'll show you what to do, how to do it, and when to do it. Oh, and you’ll be able to complete it WHILE in the program
  • Week Nine – How To Sell Like a Champion (Especially If You Hate Selling)

    • Master "Therapy Selling" as we were calling it on the webinar and transform how you speak with prospects

    • Eliminate fear, insecurity, and awkwardness from your sales meetings 

    • This even works if you're an introvert, dislike confrontation, or have previously declared that "sales just isn't your thing"

    Week Ten – Setting up an Email Marketing System To Sell While Your Sleep

    • Email Marketing can be one of your most powerful tools...it is why you're reading this page isn't it?

    • Learn the real rules of effective email marketing and you'll never be short on clients

    • Yes...we will also cover how to initially get people on your email list

    • Oh, and we'll setup your whole system and build your first "automatic marketing" system. It'll be awesome

    Week Eleven – We’ll See What Happens

    Seriously. Because we are going through this program live together, I am tweaking and customizing as we go to meet your needs and ensure everyone makes progress.


    I’d like to keep a week open to see what you and the other members need most and design a training around that. 

    Week Twelve – Creating your platform and consistently growing an audience

  • Now you’ve built a rock solid foundation for your business it’s time to share it with more people. If you’d like this to be part of your business, you’ll have the opportunity to choose the right spot for your business, personality, and audience.

  • Learn how to consistently create as an xNFP personality who, sometimes, struggles with staying focused. 

  • Streamline the technical details so you can direct your abundance of energy into creating great content and growing your audience.  
  • About The Program Leader, Dan Johnston

    I started as a freelance writer in 2011 when it seemed like I had hit rock bottom. I grew this business to support my move from Canada to Costa Rica, New York, and Hamburg, Germany in 2012.


    In 2013 I began writing for myself and published my first two books. This is also the year I launched my coaching business from scatch.


    I know this sounds like horse#@it but ever since I have been a kid I had this deep caring for business owners and people going after their dreams. I’ve always encouraged people to go for it in their own lives and love supporting them with the business know-how and strategy to succeed at it.

    Perhaps most importantly, according to my clients I'm a hilarious guy and, despite the fancy bio, as authentic, down to earth, and personal as one can be.

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    Stories From Members

    Tara Nelson - Copywriter and Web Developer (USA)

    Craig Deuchar - Voice and Presence Coach (UK)

    I was a bit nervous about signing up for the Free Freelancer - I've never done an online course like this before, and handing money over to this guy I saw on YouTube felt a bit weird!

    After all, you can find all this stuff free online, right?

    But from the second the course started, I knew I'd made the right decision. The course material is really excellent, but what makes the program so effective are the group calls. I always come away with more clarity and motivation.

    You get a lot of one-to-one coaching and support, and Dan's advice is incredibly practical, specific and helpful. As an entrepreneur, it can be easy to get stuck. When I go into a group call, I know I'll get the answers I need - and more importantly, I'll get thoughts, suggestions, and concrete advice I wouldn't have found anywhere else.

    I honestly believe the Free Freelancer program is the main reason that I still have a business - and certainly the main reason I'm making a healthy profit!

    Dan has helped me with everything from choosing a target market to defining a marketing strategy. The sales training is invaluable and has helped me feel confident selling my services without ever feeling icky or too pushy.

    The templates for everything from cold emailing to proposals are worth their weight in gold. Even more valuable, Dan has helped me get my mind right, stop underselling myself, stick to my business plan and keep going strong.

    The course has already paid for itself, and I have no doubt will pay dividends long after it's over. If you want to work for yourself, or set up a remote business, this is the course you need. Don't hesitate!

    Rosanna Campbell, Copywriter

    Dan pulled together a great group of people, he did a fantastic job facilitating discussions, and the content got me thinking in a new way about how to get my business going.

    It’s been a year since I completed the Free Freelancer program. I’m actually doing what I want to be doing now and making a living at it.

    With Dan’s help, I’ve completely turned the corner on what seemed like an eternal (6+ years) career change process. It’s been a transformational year, and there are several opportunities in front of me now that I could only have dreamed of a year ago.

    John Utter, Coach

    Joy Servin - Nurse Turned Health Coach (USA)

    Anna - Piano and Voice Teacher (USA)

    What Happens Next

    The current class of The Free Freelancer 2.0 is currently in session...as you can see:


    We will be starting the next class of The Free Freelancer 2.0 this summer. Below you'll find an option to join the waiting list to be informed first when more information in available.

    Will You Join Us?

    Don't worry, you don't have to decide now. 


    But if you're interested, the best thing to do is signup for notifications when more information becomes available. 


    Because of the personal attention and one-on-one coaching with each member, spots are limited and the winter 2020 class sold out...so better to find out early and have the option of joining us this Summer. 

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